Creation of Latitude
In 2018, I led the creation of a new online opinions brand for NOLA.com | The Times-Picayune called Latitude. Our team chose the name to reflect the breadth of content we aspired to publish and the subtropical place where we live. We developed a strategy for expressing opinions through video, photo essays, Twitter, Instagram and Facebook to complement our traditional editorials, columns and letters to the editor. We created a logo and full branding. The Latitude social media accounts within six months had one of the most engaged audiences in the company.
300 for 300 Tricentennial Project
For the tricentennial in 2018, I and my colleagues on the Editorial Board spent more than a year choosing 300 people who made New Orleans the city it is today. Each person was featured in a story on NOLA.com and in The Times-Picayune and had a portrait done by an artist. The project culminated in a reception at the Contemporary Arts Center, where all the portraits were on display.
Civil rights museum for New Orleans
Despite a rich history in civil rights, New Orleans doesn't have a museum to commemorate those moments. The state Legislature approved the concept a decade ago, but there is no funding behind it. Our Latitude team at NOLA.com made this issue one of our signature projects in 2018-19. We wrote an overview of the issue, profiled New Orleanians who took part in the protest movement, produced a video, created social cards with archival photos and used editorials to advocate for funding.