PROJECTS

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Creation of Latitude

In 2018, I led the creation of a new online opinions brand for NOLA.com | The Times-Picayune called Latitude. Our team chose the name to reflect the breadth of content we aspired to publish and the subtropical place where we live. We developed a strategy for expressing opinions through video, photo essays, Twitter, Instagram and Facebook to complement our traditional editorials, columns and letters to the editor. We created a logo and full branding. The Latitude social media accounts within six months had one of the most engaged audiences in the company. 

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300 for 300 Tricentennial Project

For the tricentennial in 2018, I and my colleagues on the Editorial Board spent more than a year choosing 300 people who made New Orleans the city it is today. Each person was featured in a story on NOLA.com and in The Times-Picayune and had a portrait done by an artist. The project culminated in a reception at the Contemporary Arts Center, where all the portraits were on display. 

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Civil rights museum for New Orleans